Twitter is hands down my favourite social media platform! My personal experience using it has been nothing short of amazing and positive and it’s been a huge tool in increasing my connections with people. Growing your following can be super hard though, especially when you’re just starting out and it’s so easy to get disheartened. Believe me, I’ve been there and completely understand!
Today I want to share my tips on how I grew my following organically up from 0 to my first 1000 in under 2 months! Hitting over 5K was one of my 2018 accomplishments and I’m hoping I can double that and hit 10K over 2019!
Optimise your Twitter bio
Your bio is prime real estate on your Twitter page and you need to utilise it to its full potential! Have all your basic info like your name, website, location and if you’re planning out on being a YouTuber, Blogger, Designer, Copywriter etc…Make sure you mention this in your bio! You’ll be able to attract other people from your niche way easier if they can see you’re a fellow blogger and I believe this really helped me connect with other bloggers during my early Twitter days.
Have a great profile picture / Twitter cover
Humans are visual creatures so having a great profile picture and Twitter cover will help increase your following. For your profile picture, I’d strongly recommend having a picture of yourself rather than a logo if you’re aiming to be any type influencer. People will feel more connected to you and your brand if they can put a face to it. If you’re running a business account, however, that is when I would recommend using a company logo so people will have that instant brand recognition.
Make sure you have a great Twitter cover too! This can either be a banner featuring your logo and blog url if you’re a blogger or your website if you’re a freelancer. You could also simply just use a great photo relevant to your niche! If you’re a travel blogger, feature a shot from your latest trip.
Your top priority is for whoever is coming to your profile to have a solid idea of who you are.
The more you tweet, the more people are likely to discover your profile. Now I’m not saying tweet every 5 minutes (You might risk losing whatever followers you have already if you overdo it!) But definitely aim to tweet between 3-5 times throughout the day. You don’t need to overthink what you tweet either, I often get a lot of engagement on random thoughts I have throughout the day. I would, however, recommend you tweet about your niche once a day or every other day. It could be anything from something you’re struggling with or a piece of advice.
You’re also far more likely to get followed if people know to expect regular content from you. If someone pops onto your profile and sees your last tweet was from 6 months ago, they’ll be far less likely to follow you.
Reply to all your mentions
Engaging with other users will quickly lead to you making some amazing friends and building up your network! Also, make thank anyone who has tweeted content that has been helpful to you, this will not only increase your chances of being found by other users, but it will spread some good vibes and be a sure fire way to making some great Twitter buddies!
Follow people in your niche
Following accounts who post similar content to you will help increase your following. This was major for me when I started out as I’d follow a lot of other bloggers and to my surprise, a lot of them would start following me back once they clicked onto my profile and saw I was a blogger too! Reach out and start retweeing their content too!
Take part in Twitter Chats / Link Shares etc
A lot of accounts on Twitter will give you the chance to share your content such as your latest YouTube video or blog post, make sure you take part in these and check out the others already in the thread. You’ll be making friends and getting followers in no time!
Share relevant content
If you have a specific niche stated on your profile, try not to let your tweets or retweets deviate too far from that. Of course, Twitter is a very real platform so sharing your day by day can work fine, but if you want to increase your chances of being discovered try to tweet content that is likely to get retweeted. This can be tips, encouragement, funny or relevant jokes, you can get creative!
Host a giveaway
Hosting giveaways is a great way to get followers! You don’t have to go crazy with your prize either, if you offer a service then offer a free appointment, consultation etc OR get a product relevant to your niche and go for it! For example, if you’re a beauty blogger and you’ve just shared a post reviewing a new eye shadow palette, host a giveaway featuring it to your Twitter followers. You can always ask a brand to collaborate with you on this giveaway too or you can source something yourself.
Cliche af but this it’s true! Twitter is all about showcasing yours or your brand’s personality and if you try to pretend you’re something you’re not, it will show. I’ve personally found Twitter to be very supportive and every time I’ve been real and shared my struggles, it’s always lead to me either finding a new connection or getting the help or advice I needed so don’t be afraid!
Above all, have patience in the system! Growth is subjective and different for everyone so try not to get hung up if you’re not getting results you want immediately. I guarantee if you show up consistently, engage and support other users and share relevant content you WILL build up a following.
Hope this helps you out! If I forgot to mention anything or if you’re still having struggles with Twitter, please let me know. I’d love to hear from you.